Spokesperson Training, Media Relations, External Communications

Managing the public spotlight is both an art and a science. The public perception of an organization, whether accurate and deserved or inaccurate and unfair, shapes the image, the brand, the credibility, and ultimately the success or failure of an organization.

The Food Trust has an important, positive story to tell. As the pandemic, the economy, and changing demographics force more people into food insecurity, it essential for The Food Trust to be positioned as the “go to” resource—the authoritative, reliable, and responsible experts for information on access to affordable, nutritious food and healthy living choices.

The question is—in this challenging environment—how does The Food Trust elevate its visibility in the region and increase positive public exposure about the services and critical support they provide? Conversely, the question is—if something negative happens—how can The Food Trust minimize damage to its brand, develop appropriate responses, and communicate credibly and timely with the public, the news media, and other stakeholders?

Every organization is bound to face a negative situation, whether self-inflicted, or a crisis beyond its control, which will require a public response. How an organization responds to scrutiny from the news media, public officials, bloggers, and regulators can affect public perceptions for a long, long time.

It’s crucial to understand how to manage the spotlight to deliver positive messages and how to minimize negative perceptions when faced with a crisis.

Tomorrow’s People offers advanced communication training to provide senior leaders and key subject matter experts the ability to project a positive brand image while promoting positive messages and/or responding to negative news or a crisis situation.